Ryan Macklin is helping to slowly grow a sub-field of technical communication called “empathy advocacy,” fcusing on how neurobiology and psychology intersect with user behavior and reaction.
So you need to give bad news to users…
Presented at Write the Docs Prague virtual conference, October 2021.
A primer on empathy advocacy
Everyone comes to your thing—product, docs, emails, etc.—preloaded with an assortment of brain chemsitry, life experiences, and recent events in mind. Emapthy advocacy takes that on as a beautiful challenge.