Subscribe Now
Trending News

About me


Ryan Macklin is what happens when you put software development, game design, user documentation, and neurodiversity into a blender. This human smoothee specializes in difficult UX and user doc writing, always keeping in mind human empathy with disconnected design.

Empathy advocacy

Empathy advocacy is a name I use to describe a sub-field of technical communication centered on realistically repecting variable human emotions. Everyone comes to your thing—product, docs, emails, etc.—preloaded with an assortment of brain chemistry, life experiences, and recent events in mind. Empathy advocacy takes that on as a beautiful challenge.

“That’s great!” it says. “We’ll meet people where they are, as best we can when we’re not able to talk with each one personally.”